A new internet technology on the rise is called Ambient Video. Just as the word “ambient” means, this technology has the context of being totally surrounding and encircling. With the concept based on large-format projector based visualization technologies, people will experience a strong sense of constant immersion at remote sites throughout the world and will encircle people all around the walls in their office.
The Impact of Ambient Video on People
Ambient Video is a new, emerging trend in internet video technology. With the goal of Ambient Video being to provide the sense of immersion between the participants interacting with one another from remote locations, more large scale, high-resolution display devices will have to be made available for placement in homes and offices with access to the internet. This new technology will ultimately transform the video experience of people. It presents an entirely new receptive condition for people as they live their daily lives. For example, people today typically only view cinematic size projections at the movie theater, New York Times Square, a large church, or athletic stadium. Thus, Ambient Video will make cinematic size viewing a commonplace, domestic experience for people every day of their lives.
Ambient Video in Relation to the Art of Cinema
Ambient Video will most likely attempt to replicate or serve as an extension of the aesthetics of cinema. It will certainly call for a more pictorial visual style and lead to more utilization of cinematic techniques (e.g., split screen, visual layering, high tech transitions, etc.). In addition, this new visualization technique will most likely become useful to people when it is recognized as a new form of electronic cinema.
Is Ambient Video an Experience in the “Foreground” or “Background” Perception of the Viewing Audience?
The question of how Ambient Video relates to the constant immersion visualization technique is still under strong debate. For example, when people go to the movie theater in a darkened room, the moving pictures are in the foreground of our cinematic experience. In the seclusion of a darkened theater, the viewing audience loses itself and becomes immersed in the world of the film. Because of this insulation from the real world, the viewing audience responds to the moving pictures on the “big screen” as if they were actually human. People display their inner feelings and emotions as they watch a movie. They cry and laugh as well as exhibit sadness, happiness, fear, and even get angry as they watch films. As a result, the moving pictures and accompanying sounds of a motion picture place heartrending images in people’s minds and enter closely into our very being. However, in contrast with the “foreground” cinematic experience, the commonplace television in our homes typically plays in the “background” (not the “foreground”) of our living rooms. Thus, a quick glance, a more concentrated look, or even a deeper immersion are all factors to consider in determining whether or not Ambient Video will ultimately be a “foreground” or “background” experience for people.
Embracing Ambient Video Technology at the Consumer and/or Prosumer Levels
Many future trend experts believe that organizational leadership will embrace a consumer level application of Ambient Video by make moving images appear as a living painting with high cinematic quality providing a relaxing, visual experience. In the future, professional applications of Ambient Video will most likely take place when technology is available to tie together numerous remote locations with superior quality video in life size projection. At an instant, people will be able to communicate with each other just as if they were in the same room together, but actually are thousands of miles apart. Interaction with participants at remote sites could be prompted by a visual or audio cue; and during periods of non-interaction, a pleasing visual aesthetic will be projected on the walls encircling the people in the office or other similar location. Prosumer application of Ambient Video will most likely involve the ability to seduce a person’s attention rather than a commanding of it. Thus, prosumer level investment in Ambient Video will depend on the ability of this technology to allure, win over, and attract people’s attention in the internet video world of tomorrow.