“I don’t sell on the Internet, do I still need a website?” The answer is YES! Despite the advanced technology that surround our lives, a number of businesses today are still overlooking a major avenue for revenue, the World Wide Web. According to Statistics Canada, 19.2 million Canadians or 73% of the population over 16 years of age spend at least one hour a day on the internet. This is a huge margin for potential profit that no business can afford to overlook.
As a technologically advanced society, most consumers turn to the Internet first to find what they need; be it shopping, directions, research, services or others. The World Wide Web is your best avenue for advertising and marketing, and is the only employee that will work for you 24 hours a day, 7 days a week and 365 days a year. This will enable your products and services to be available to your consumers at all times at a fraction of the price it takes to advertise on radio, TV or in magazines.
Websites are a vital part of business, and as such should be treated with the utmost importance. The greatest asset the Internet can provide a business is that it creates an even playing field. Small businesses are able to compete with larger corporations because if your website is built right with good design and SEO, you can reach just as many potential customers as a large corporation.
Knowing this, you must capture and retain your customer’s attention with an excellent website and create a strong presence in the internet. Get the right help you need and embrace the internet technology. Make a good website and let it work for your to its full potential.